Inspire me... Slow Creativity

Monday January 30


Olafur Eliasson, Your Activity Horizon

The Present from m ss ng p eces on Vimeo.

  

"We live in a world where we see more images flicking through a Sunday magazine than a medieval peasant saw in a lifetime. Sometimes I feel as if I have a whirling postcard rack in my head."  

Artist, Grayson Perry

‘Slow Creativity’ describes a need for contemplation and reflection amidst the speed of contemporary ideas. It's a subject close to our hearts as we get ready to launch our new collection, titled Perpetual Motion. Artist Olafur Eliasson's Your Activity Horizon, pictured above, is a great example of the way Slow Creativity, or in this case, slow motion has the power to fascinate, and almost hypnotise us. A darkened room with a coloured light installation running along its walls at eye level gives the impression of a limitless horizon whose colour changes every 50 seconds. And for those who feel time flies by too fast, take a look at the annual clock called The Present, which tells the time in seasons using gradients of colour.