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    Tluxe Blog — campaign

    Behind the scenes of the Tluxe campaign

     

    Annabella signals that she's ok, even while being eaten alive by mosquitos. 

    She wears the California silk top and Raffles cotton hareem trousers.

     

     

    Film director Imogen Prado shows Annabella how to walk the walk.

     

     

    The lovely Margaux Fraisse reveals there's more to her talents than photography and graphic design. 

     

     

    Our illustrious creative director takes cover from the midday sun. 


    By now most of you would’ve seen our debut film on our home page presenting the Tluxe Autumn/Winter 2012 collection, Perpetual Motion.

    Shot by director Imogen Prado with campaign stills by Margaux Fraisse, our mini-movie stars New Zealand model and self-confessed nature-girl, Annabella Barber. Above, we've included a few behind-the-scenes shots of our team hard at work in the mosquito-infested wilds of Bronte Gully, near Sydney's Bronte Beach.

    The initial concept for the film stems from an image of a white owl in mid-flight, which our creative director, Rebecca Powell came across while researching the inspiration for the new Autumn/Winter 2012 range. “When it came to shooting the film we liked the idea that the fluidity of the bird’s movement when captured in slow motion could be echoed in the flow a cape, one of our key pieces for Winter 2012,” explains Rebecca.

    “We built a simple narrative around the journey of a girl through nature, travelling from the forest to the ocean and being enchanted by the beauty she sees along the way. In the finale she swirls and disappears in a flurry of white feathers, which is a reference to the white owl but also symbolises purity and freedom. 

    “In ancient Celtic times a white owl was synonymous with a Goddess so the story could also be seen as the journey of a girl as she changes into a woman. In the end, it’s a celebration of the beauty of nature, which is reflected in the clothes by our use of natural fabrics, such as silk, wool, and organic cotton.”

    Tluxe Winter 2012 Sneak Preview

      

     

     

     

    We’re launching our Winter 2012 collection titled Perpetual Motion online this week and couldn’t resist giving you a sneak preview of our new campaign, shot on location at Sydney’s Bronte Gully and Beach.

    This season we’ve introduced silk to the range, seen above in one of our favourite pieces, the California top in the colour Flame. A little known fact about this beautifully luxe fabric is that it’s cooler and more breathable than cotton and so ideal for the Australian climate and our moderate winter weather – a key reason why you’ll be seeing much more silk in our future collections. But right now we’re sure you’ll enjoy the luxe feel of our new silk shirts, silk-trimmed merino wool cardigans and, one of our personal favourites, the silk-trimmed Le Crillon poncho, seen at top. “Layer it up with a long-sleeved top, leggings, and a pair of suede ankle boots,” says our creative director, Rebecca Powell. “It’ll be the most comfortably stylish piece in your wardrobe all winter.”