FREE SHIPPING within Australia on orders over $100 and $150 internationally

translation missing: en.general.currency.dropdown_label

0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
      Total

      Tluxe Blog — Celtic folklore

      Blog Menu

      Image of the week...

      Our inspiration for the Tluxe Autumn/Winter 2012 collection, Perpetual Motion started with this image of a white owl. "We’ve called the collection Perpetual Motion because that’s how we’re feeling right now, in a constant state of movement," says our creative director, Rebecca Powell. 
       
      "Looking at the big picture it’s about being always switched on, and finding a wardrobe that fits with our busy lifestyles.  On a more down-to-earth level Perpetual Motion reflects the fluidity of the clothes, and the luxe fabrics, such as silk, which make up the collection. The image of the owl represents a number of things close to our hearts, from the beauty of nature, which is reflected in the collection through our use of natural materials, to the white owl's symbolism as a Goddess in ancient Celtic folklore."

       

      Behind the scenes of the Tluxe campaign

       

      Annabella signals that she's ok, even while being eaten alive by mosquitos. 

      She wears the California silk top and Raffles cotton hareem trousers.

       

       

      Film director Imogen Prado shows Annabella how to walk the walk.

       

       

      The lovely Margaux Fraisse reveals there's more to her talents than photography and graphic design. 

       

       

      Our illustrious creative director takes cover from the midday sun. 


      By now most of you would’ve seen our debut film on our home page presenting the Tluxe Autumn/Winter 2012 collection, Perpetual Motion.

      Shot by director Imogen Prado with campaign stills by Margaux Fraisse, our mini-movie stars New Zealand model and self-confessed nature-girl, Annabella Barber. Above, we've included a few behind-the-scenes shots of our team hard at work in the mosquito-infested wilds of Bronte Gully, near Sydney's Bronte Beach.

      The initial concept for the film stems from an image of a white owl in mid-flight, which our creative director, Rebecca Powell came across while researching the inspiration for the new Autumn/Winter 2012 range. “When it came to shooting the film we liked the idea that the fluidity of the bird’s movement when captured in slow motion could be echoed in the flow a cape, one of our key pieces for Winter 2012,” explains Rebecca.

      “We built a simple narrative around the journey of a girl through nature, travelling from the forest to the ocean and being enchanted by the beauty she sees along the way. In the finale she swirls and disappears in a flurry of white feathers, which is a reference to the white owl but also symbolises purity and freedom. 

      “In ancient Celtic times a white owl was synonymous with a Goddess so the story could also be seen as the journey of a girl as she changes into a woman. In the end, it’s a celebration of the beauty of nature, which is reflected in the clothes by our use of natural fabrics, such as silk, wool, and organic cotton.”