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    Tluxe Blog — cotton

    Soundtrack to the week...

     

    Today we're enjoying the cool after a hot and steamy Sydney weekend. We're wearing one of our super fine organic cotton Portofino T-shirts with a pair of Palm print silk trousers while mostly listening to the dulcet tones of Terry Callier, which is sitting so well with the laid-back summer vibe we're feeling at the moment we're making his classic 1972 album, What Colour is Love, our soundtrack to the week. Enjoy.

    High summer colour inspiration

       


      

     

     

     

    Today we're excited to announce that our new colours for high summer have just landed on the site! Inspired by the cobalt blue, gunmetal grey and flame orange tones of beachside sunsets, and, for those of you who prefer the tranquility of early morning, we’ve included some inspirational images of Bondi beach at sunrise, with thanks to photographer Eugene Tan.

    Eco clothing tip of the week: know your fabrics

     

    We’d like to introduce you to a new friend of ours, Bemberg cotton. It's not only sustainable, being both naturally biodegradable and from a renewable, natural source, it combines two of our favourite loves; comfort and style.

    Bemberg’s breathable nature, soft-as-silk feel and ability to absorb moisture means it’s supremely comfortable. And most importantly, it looks great too, with a luxurious drape that cuts a lean, flowing silhouette. We’ve used it in our new Raffles harem trousers (pictured above with our Beverly Hills wool jersey top) and we’re loving the way it looks like silk but joy of joys, it’s practical too, being just that little bit more tough wearing than silk. So with the right care, it'll last longer, which means less clothing waste, more wear, and you’re making your own small contribution to helping save the planet. What’s not to love?

    Behind the scenes of the Tluxe campaign

     

    Annabella signals that she's ok, even while being eaten alive by mosquitos. 

    She wears the California silk top and Raffles cotton hareem trousers.

     

     

    Film director Imogen Prado shows Annabella how to walk the walk.

     

     

    The lovely Margaux Fraisse reveals there's more to her talents than photography and graphic design. 

     

     

    Our illustrious creative director takes cover from the midday sun. 


    By now most of you would’ve seen our debut film on our home page presenting the Tluxe Autumn/Winter 2012 collection, Perpetual Motion.

    Shot by director Imogen Prado with campaign stills by Margaux Fraisse, our mini-movie stars New Zealand model and self-confessed nature-girl, Annabella Barber. Above, we've included a few behind-the-scenes shots of our team hard at work in the mosquito-infested wilds of Bronte Gully, near Sydney's Bronte Beach.

    The initial concept for the film stems from an image of a white owl in mid-flight, which our creative director, Rebecca Powell came across while researching the inspiration for the new Autumn/Winter 2012 range. “When it came to shooting the film we liked the idea that the fluidity of the bird’s movement when captured in slow motion could be echoed in the flow a cape, one of our key pieces for Winter 2012,” explains Rebecca.

    “We built a simple narrative around the journey of a girl through nature, travelling from the forest to the ocean and being enchanted by the beauty she sees along the way. In the finale she swirls and disappears in a flurry of white feathers, which is a reference to the white owl but also symbolises purity and freedom. 

    “In ancient Celtic times a white owl was synonymous with a Goddess so the story could also be seen as the journey of a girl as she changes into a woman. In the end, it’s a celebration of the beauty of nature, which is reflected in the clothes by our use of natural fabrics, such as silk, wool, and organic cotton.”

    Your perfect basics have arrived

    We’re excited to announce the online debut of Basic Elements, our new capsule collection featuring the perfect T-shirt, the perfect chino, the perfect maxi dress, the perfect singlet top – all in the softest organic cotton. These are the staples you can build your wardrobe on.

    Why are they perfect? Here at Tluxe we pride ourselves on quality and especially fit, with each piece featuring engineered seams thoughtfully cut to streamline your silhouette. Basic Elements are your ‘can’t live without them’ essentials, designed to last you all summer long, and for many summers to come. And you can now buy them by clicking here. Enjoy.