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      Tluxe Blog — eco fashion

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      The 'one-size fits most' top and dress

        

      L'Hotel top                    Long chain earrings            Grand dress

       One of the most inspiring things about working with Tluxe is the diversity of our customers. Whether you’re 60 or 20 you all have one thing in common, an inherent sense of your own style. With this in mind, each season we work on creating a dress and top, which look fantastic no matter what your size or age. 

      “A core element to Tluxe is our focus on fluid, lightweight fabrics, which we use to create a capsule range of flexible, one-size fits most pieces,” says our creative director, Becs. “This season it’s about our new colour-blocked L'Hotel top, which works well for day or night with a slim pencil skirt. And our go-to for instant style is the Grand dress. Style it up with the latest flatform shoes or your favourite pair of heels, add a slimline belt and a few of our fab new accessories. I’m loving the long chain earrings in up-cycled silver.

      “Anyone can follow fashion, “ says Becs, “but the essence of Tluxe is about providing the basics to let you express your own sense of individual style.”

      Behind the scenes of the Tluxe campaign

       

      Annabella signals that she's ok, even while being eaten alive by mosquitos. 

      She wears the California silk top and Raffles cotton hareem trousers.

       

       

      Film director Imogen Prado shows Annabella how to walk the walk.

       

       

      The lovely Margaux Fraisse reveals there's more to her talents than photography and graphic design. 

       

       

      Our illustrious creative director takes cover from the midday sun. 


      By now most of you would’ve seen our debut film on our home page presenting the Tluxe Autumn/Winter 2012 collection, Perpetual Motion.

      Shot by director Imogen Prado with campaign stills by Margaux Fraisse, our mini-movie stars New Zealand model and self-confessed nature-girl, Annabella Barber. Above, we've included a few behind-the-scenes shots of our team hard at work in the mosquito-infested wilds of Bronte Gully, near Sydney's Bronte Beach.

      The initial concept for the film stems from an image of a white owl in mid-flight, which our creative director, Rebecca Powell came across while researching the inspiration for the new Autumn/Winter 2012 range. “When it came to shooting the film we liked the idea that the fluidity of the bird’s movement when captured in slow motion could be echoed in the flow a cape, one of our key pieces for Winter 2012,” explains Rebecca.

      “We built a simple narrative around the journey of a girl through nature, travelling from the forest to the ocean and being enchanted by the beauty she sees along the way. In the finale she swirls and disappears in a flurry of white feathers, which is a reference to the white owl but also symbolises purity and freedom. 

      “In ancient Celtic times a white owl was synonymous with a Goddess so the story could also be seen as the journey of a girl as she changes into a woman. In the end, it’s a celebration of the beauty of nature, which is reflected in the clothes by our use of natural fabrics, such as silk, wool, and organic cotton.”

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      Welcome to our new look website! We’re hoping you love our new streamlined, zoom-enhanced digital home as much as we do. Our aim is to not only inspire and inform you on all things we love here at Tluxe - from the joy of luxury basics and how to style them, to tips on how to improve your eco fashion cred - but to offer a great new, easier way of shopping too. Any comments at all, please do get in touch. We’d love to hear from you. And if you'd like regular updates on all things Tluxe, from our sample sales to the arrival of new styles, sign up for our news alerts here. And have a great weekend!