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    Tluxe Blog — graphics

    A little autumn inspiration...

     

    We thought we’d share a few images that inspired us for our current autumn/winter collection, Perpetual Motion. This is just one of the mood boards, which we put together right at the concept stage of design when we’re thinking about colour, and how the tones we find in art, nature, and just about anything we see around us, might influence our final designs. Above we have an image of the perpetual motion of nature in the form of flowing lava; a dark, meditative drawing by one of our favourite artists, Anish Kapoor; and a painting by Jennis Li Cheng from her aptly titled, Have a Nice Day series. Enjoy.

     

    Behind the scenes of the Tluxe campaign

     

    Annabella signals that she's ok, even while being eaten alive by mosquitos. 

    She wears the California silk top and Raffles cotton hareem trousers.

     

     

    Film director Imogen Prado shows Annabella how to walk the walk.

     

     

    The lovely Margaux Fraisse reveals there's more to her talents than photography and graphic design. 

     

     

    Our illustrious creative director takes cover from the midday sun. 


    By now most of you would’ve seen our debut film on our home page presenting the Tluxe Autumn/Winter 2012 collection, Perpetual Motion.

    Shot by director Imogen Prado with campaign stills by Margaux Fraisse, our mini-movie stars New Zealand model and self-confessed nature-girl, Annabella Barber. Above, we've included a few behind-the-scenes shots of our team hard at work in the mosquito-infested wilds of Bronte Gully, near Sydney's Bronte Beach.

    The initial concept for the film stems from an image of a white owl in mid-flight, which our creative director, Rebecca Powell came across while researching the inspiration for the new Autumn/Winter 2012 range. “When it came to shooting the film we liked the idea that the fluidity of the bird’s movement when captured in slow motion could be echoed in the flow a cape, one of our key pieces for Winter 2012,” explains Rebecca.

    “We built a simple narrative around the journey of a girl through nature, travelling from the forest to the ocean and being enchanted by the beauty she sees along the way. In the finale she swirls and disappears in a flurry of white feathers, which is a reference to the white owl but also symbolises purity and freedom. 

    “In ancient Celtic times a white owl was synonymous with a Goddess so the story could also be seen as the journey of a girl as she changes into a woman. In the end, it’s a celebration of the beauty of nature, which is reflected in the clothes by our use of natural fabrics, such as silk, wool, and organic cotton.”

    The insider... why Tluxe is good for you

    At Tluxe we try our hardest to really think about the impact our clothes have on the planet, and ultimately on you. Where we can, we use sustainable fabrics such as bamboo, Tencel, organic cotton, and natural fibres such as silk, linen, cashmere and Merino wool. We also make sure the fabrics are of the best quality, so yes, that may mean they’re slightly pricier but it also means they’ll last you beyond one season, and definitely beyond a few washes.

    We have all our products made locally here in Australia including our labels and swing tags. Less air miles in the production process means less pollution, we use less energy and as a result leave less of a carbon footprint. Keeping it local also means the people who make our clothes get fair pay and working conditions.

    If you’re keen on ethical fashion but aren’t sure where to find it take a look at our friend Matthew Paroz’s How Big is Your Eco fashion directory. A guide to all things fashionable and earth-friendly, Matt suggests a few ways to eco-fy your wardrobe, starting with the life of a garment. “Look for pieces that are well made and will still look great in years to come,” Matt tells us. “Know that organic cotton is better than standard cotton, but that cotton is a very water-intensive fabric. Educate and inform yourself.” Listen and learn.  

    Image: With thanks to James Brown.

    Something for the weekend...

    We love that Tracey Emin's neon artwork More Passion is now hanging in 10 Downing Street. If you've just missed her latest work at London's Hayward Gallery, and like us, don't mind mixing culture with a little retail therapy, pop into Louis Vuitton Maison on New Bond St if you're in town to see the Brit artist's new works and maybe even buy one Tracey's limited edition silk scarves she's made especially for them, appropriately titled (given our location and love of the city), Sex 21 Sydney (2011).