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    Tluxe Blog — local

    Behind the scenes of the Tluxe campaign

     

    Annabella signals that she's ok, even while being eaten alive by mosquitos. 

    She wears the California silk top and Raffles cotton hareem trousers.

     

     

    Film director Imogen Prado shows Annabella how to walk the walk.

     

     

    The lovely Margaux Fraisse reveals there's more to her talents than photography and graphic design. 

     

     

    Our illustrious creative director takes cover from the midday sun. 


    By now most of you would’ve seen our debut film on our home page presenting the Tluxe Autumn/Winter 2012 collection, Perpetual Motion.

    Shot by director Imogen Prado with campaign stills by Margaux Fraisse, our mini-movie stars New Zealand model and self-confessed nature-girl, Annabella Barber. Above, we've included a few behind-the-scenes shots of our team hard at work in the mosquito-infested wilds of Bronte Gully, near Sydney's Bronte Beach.

    The initial concept for the film stems from an image of a white owl in mid-flight, which our creative director, Rebecca Powell came across while researching the inspiration for the new Autumn/Winter 2012 range. “When it came to shooting the film we liked the idea that the fluidity of the bird’s movement when captured in slow motion could be echoed in the flow a cape, one of our key pieces for Winter 2012,” explains Rebecca.

    “We built a simple narrative around the journey of a girl through nature, travelling from the forest to the ocean and being enchanted by the beauty she sees along the way. In the finale she swirls and disappears in a flurry of white feathers, which is a reference to the white owl but also symbolises purity and freedom. 

    “In ancient Celtic times a white owl was synonymous with a Goddess so the story could also be seen as the journey of a girl as she changes into a woman. In the end, it’s a celebration of the beauty of nature, which is reflected in the clothes by our use of natural fabrics, such as silk, wool, and organic cotton.”

    The insider... why Tluxe is good for you

    At Tluxe we try our hardest to really think about the impact our clothes have on the planet, and ultimately on you. Where we can, we use sustainable fabrics such as bamboo, Tencel, organic cotton, and natural fibres such as silk, linen, cashmere and Merino wool. We also make sure the fabrics are of the best quality, so yes, that may mean they’re slightly pricier but it also means they’ll last you beyond one season, and definitely beyond a few washes.

    We have all our products made locally here in Australia including our labels and swing tags. Less air miles in the production process means less pollution, we use less energy and as a result leave less of a carbon footprint. Keeping it local also means the people who make our clothes get fair pay and working conditions.

    If you’re keen on ethical fashion but aren’t sure where to find it take a look at our friend Matthew Paroz’s How Big is Your Eco fashion directory. A guide to all things fashionable and earth-friendly, Matt suggests a few ways to eco-fy your wardrobe, starting with the life of a garment. “Look for pieces that are well made and will still look great in years to come,” Matt tells us. “Know that organic cotton is better than standard cotton, but that cotton is a very water-intensive fabric. Educate and inform yourself.” Listen and learn.  

    Image: With thanks to James Brown.

    Inspire me... luxe for less

    Shoestring Chic is a new book by Paris-based Australian illustrator and author, Kerrie Hess, who recently sketched for Chanel. Her tips on how to look like a million dollars on a budget include a smart guide for cash-strapped travellers to Paris, who want to stay somewhere chic without the five star price tag.

    It’s inspired us here at Tluxe to look closer to home for our own ideas on little luxuries that won’t cost the earth but make life sparkle.

    1. Picnic at a harbourside villa: Spring is on its way. Grab a bottle of champagne and some delights from your local deli and head down to Strickland House in Sydney’s Vaucluse. Its secluded, in-the-know location features million dollar harbourside views for little more than the cost of a sandwich.

    2. Make Wednesday night your new Saturday night: There’s a whole new world of opportunity outside of weekends. Weekends are expensive - movies, gigs, restaurants are all more likely to have a higher price tag on weekends. So why not make Wednesday night out a routine? For Bondi locals especially, it’s the best night of the week.

    3. Buy less but buy better quality: We love nice things. Instead of spending regularly on tee-shirts that instantly fall out of shape, buy one good dress or shirt every few months. Buying less means you can invest in quality. If you have particular things you really like, then saving up and buying a decent version of them is cheaper in the long run. And it will still be around to give you joy in years to come.

     

    Hot off the press

    We’re not the only ones in love with the casual, slouchy appeal of our Inga Bergstrom trousers. Seen here in Shop Til You Drop magazine, the sustainable credentials of our luxury jersey clothing, proudly produced here in Australia in collaboration with local makers, is quietly making waves in the national press. 

     Also pictured is our favourite racer-back tank. Layer it up now with some of our superfine organic cotton T-shirts and cosy, long, merino wool cardigans for the ultimate in luxury winter loungewear.

    The insider… keeping it local

    Behind the scenes at Tluxe HQ we’re loving our new swing tags. Why? Not least because they’re clean and pared back, with loving attention to detail but also because we’ve made the effort to produce them locally as part of our ongoing bid for a lighter carbon footprint in all we do. 

    We also tapped the talents of Parisian-born, now Sydney-based designer Margaux Fraisse, who provided the graphic magic to make the tags happen. We love that Margaux creates her own typefaces, often by hand and combines them with clean, cleverly simple layouts. Margaux tells us: “I like when contradictions find harmonies.” Sounds like our kind of lady.