The other day I paid for street parking in Bondi Junction with the express purpose of avoiding going into the Westfield complex. And if you know Bondi Junction you know that’s a decent whack of pocket change. Why did I choose to hand over my money when there is free parking at Westfield? Well to avoid the bright lights, the soullessness, the fact everyone shopping looks hassled and stressed (probably because they are). It’s impersonal, it’s transactional, and any interactions you have with other humans are generally forced and slightly awkward.
Yes chain shopping has its conveniences and serves a purpose at times but I ask you, is this really how we want our shopping experience to be on a regular basis? Does it always have to be like this?
I saw a comment on social media recently that said “every time you spend money you’re casting a vote for the kind of world you want”. I loved this message because it’s powerful and simple, it made me really stop and think about my attitude towards shopping. It’s time to take ownership for how we shop and where we shop, knowing that we have the power to shift demand.
What sort of business do we want to support and grow?
I’m happy to pay more to buy from locally run business because it makes me feel good. I’m happy to spend the time driving around to different spots in Sydney to support business that aligns with my values. That’s the choice I’m now making more often because- I trust local business and I like it’s diversity. I get personal service. I get connection. I often experience joy. Fancy that.
Let’s collectively work towards bringing the joy back to shopping!